Contact Dave today to receive the video "Pricing Your Home To Sell". Simply call (616) 974-5018 or fill out the form at the bottom of this page to receive a copy to view in the comfort of your home or office. Approximate running time is 20 minutes, but is full of some excellent information!

Some Thoughts on Pricing Your Home


What Your Home Is (or) Is Not Worth


The Market Value of Your Home IS NOT:

  • What you have in it.
  • What you need out of it.
  • What you want.
  • What it appraised for.
  • What you heard your neighbor's house sold for.
  • What the tax assessor says it's worth.
  • How much it is insured for.
  • Based on memories and treasures.
  • Based on prices of homes where you are moving.

The True Market Value of Your Home Is What a Buyer is Willing To Pay:

  • Based on today's market.
  • Based on today's competition.
  • Based on today's financing.
  • Based on today's economic condition.
  • Based on the buyer's perception of the condition.
  • Based on location.
  • Based on normal marketing time.
  • Based on showing accessibility.

Properties That Sell in Today's Market: On a Scale of 1-10, The "10's" Are The Ones That Are Selling. How Can Your Property Be a "10"?

  • By improving the condition dramatically.
  • By offering good terms.
  • By improving the way the home shows.
  • By adjusting the price.

As a Seller, You Control:

  • The price you ask.
  • The condition of the property.
  • Access to the property.

As a Seller, You DO NOT Control:

  • Market condition.
  • The motivation of your competition.
  • Value.

Statements Frequently Heard From Sellers That Really Have Nothing to do with The Home's Value:

  • "Another agent said it was worth more."
  • "People always offer less than asking price."
  • "The buyers can always make an offer."
  • "My neighbor was able to get this price."
  • "We paid more than that for our home."


Other Factors That DO NOT Affect Value:

  • Your Original Purchase Price

Chances are you paid the market value. Markets change and today we have to deal with the current market conditions which may have changed significantly.

  • Over Improvement

Improvements should be made for enjoyment, not resale. You cannot add an item to a home, select it to your style, use it, then expect a buyer to pay the original cost.

  • The Owner's Need for Money

The owners need for money or the fact that the owner is moving to a more expensive area where he will have to pay more for a home has nothing to do with the home's current market value.

  • The Cost to Rebuild It Today
  • The Seller's Personal Attachment to the Property
  • Certain Types of Improvements
Thoughts on Pricing Required
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